Creativity

At times, when pressure mounts and you have to meet impossible deadlines, you set creativity aside and take the easy way out; you revert to clichés, breeziness, and other cheap tricks. After awhile, it becomes a habit and your integrity as a writer wavers. You become a hack. While the exact formula for creativity remains elusive, learning when, where, and how you are in the various stages of the creative process will help you get “in the zone” when you need to, and with practice, bring inspiration within your reach to get you out of that dreaded mediocre rut (or rot). There are generally five stages in the creative process: First Insight, Saturation, Incubation, Illumination, and Verification. The duration for each phase may vary, depending on the person, the ide...